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Digital Sales Truths & The Numbers Game

over-optimising

Digital sales is changing the nature of sales – how so? Does the essence of selling become different because of technology? Is it a whole different ‘ballgame’ or still the ‘same old’ sales but ‘super-powered?’ How is the quantitative side of sales… Continue Reading

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FLOW – a productivity hack for life

Flow

Flow. The true state of productivity. When all that you do has one purpose. One focus. The goal is to GET STUFF DONE. And with Flow you can do it better. Call it a ‘hack’. A ‘bio-hack’. A ‘life-hack’. But… Continue Reading

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MARKETING AUTOMATION RISK – ONE SIZE DOES NOT FIT ALL

Marketing automation is taken as a standard ‘must-do’ these days. While it can bring good results, does everyone know what they are doing when it comes to automating their marketing? Is there one formula that serves any and all cases?… Continue Reading

Social Media Madness: a research into expectations of brands and people.

Social Media delivers false expectations, right? Most people would agree on this. The promise of a truly connected multi-way-channel fell short. But what did people expect? What do they expect now? what is the good, the bad, and the terrible of… Continue Reading

B2B TECHNOLOGY ADOPTION: who really cares about the budget?

Business technology (or B2B technology) is one of those ‘dangerous’ blends where one subjective ‘universe’ meets another (Business + Technology). Things can easily get complicated in such cases when attempting to define the value of each other in the relationship. Some will say… Continue Reading

Business intelligence, a tale: MEASURE EVERYTHING + BECAUSE YOU DO IT ANYWAY?

Built upon measurement is our world. But denial of numbers is the norm when it is time to ‘be ourselves’ again. Things added and multiplied and subtracted are not as pleasant as just things, without the meta-information. It is the human… Continue Reading

THE VERY FIRST and/or WHY THE LIFE DIGITAL

The very first post is always that. It is about ‘nothing’, some will say, and ‘everything’, naturally. To present thoughts, style, concepts, cravings and the underlying meaning of existence for such a thing. A blog. Q&A No. 1: a) Why… Continue Reading