FINDING VALUE OF DIGITAL INTERACTIONS: from Broadcast, to Artificial Intelligence and Personal – the good, the bad and the weird.


One thing about digital interactions: what are they worth? We are constantly involved in all kinds of digital interactions, and at the same time in debates about the value of digital interactions for us and for our business. So where is the value? How to… Continue Reading


Pinterest is the longevity network – learn from it

Kung Fu

Pinterest is the longevity network. Yes it is. Pins and Boards flow and never die. You will find things Pinned long before you found them that are still relevant to you. And relevance is the key to longevity in this… Continue Reading

Social Media Madness: a research into expectations of brands and people.

Social Media delivers false expectations, right? Most people would agree on this. The promise of a truly connected multi-way-channel fell short. But what did people expect? What do they expect now? what is the good, the bad, and the terrible of… Continue Reading