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Why “winner tells story” may not be good in the Internet

spanish-conquest

In the history of our world the winner tells the story. Civilisations were lost and became ‘mysterious’ because of this effect. The ‘memory’ we have of history is distorted by the influence of such ‘winners’. We may be in the… Continue Reading

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MARKETING AUTOMATION RISK – ONE SIZE DOES NOT FIT ALL

Marketing automation is taken as a standard ‘must-do’ these days. While it can bring good results, does everyone know what they are doing when it comes to automating their marketing? Is there one formula that serves any and all cases?… Continue Reading

B2B TECHNOLOGY ADOPTION: who really cares about the budget?

Business technology (or B2B technology) is one of those ‘dangerous’ blends where one subjective ‘universe’ meets another (Business + Technology). Things can easily get complicated in such cases when attempting to define the value of each other in the relationship. Some will say… Continue Reading

THE VERY FIRST and/or WHY THE LIFE DIGITAL

The very first post is always that. It is about ‘nothing’, some will say, and ‘everything’, naturally. To present thoughts, style, concepts, cravings and the underlying meaning of existence for such a thing. A blog. Q&A No. 1: a) Why… Continue Reading