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MARKETING AUTOMATION RISK – ONE SIZE DOES NOT FIT ALL

Marketing automation is taken as a standard ‘must-do’ these days. While it can bring good results, does everyone know what they are doing when it comes to automating their marketing? Is there one formula that serves any and all cases?… Continue Reading

Social Media Madness: a research into expectations of brands and people.

Social Media delivers false expectations, right? Most people would agree on this. The promise of a truly connected multi-way-channel fell short. But what did people expect? What do they expect now? what is the good, the bad, and the terrible of… Continue Reading

Business intelligence, a tale: MEASURE EVERYTHING + BECAUSE YOU DO IT ANYWAY?

Built upon measurement is our world. But denial of numbers is the norm when it is time to ‘be ourselves’ again. Things added and multiplied and subtracted are not as pleasant as just things, without the meta-information. It is the human… Continue Reading

THE VERY FIRST and/or WHY THE LIFE DIGITAL

The very first post is always that. It is about ‘nothing’, some will say, and ‘everything’, naturally. To present thoughts, style, concepts, cravings and the underlying meaning of existence for such a thing. A blog. Q&A No. 1: a) Why… Continue Reading