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Digital Sales Truths & The Numbers Game

over-optimising

Digital sales is changing the nature of sales – how so? Does the essence of selling become different because of technology? Is it a whole different ‘ballgame’ or still the ‘same old’ sales but ‘super-powered?’ How is the quantitative side of sales… Continue Reading

FINDING VALUE OF DIGITAL INTERACTIONS: from Broadcast, to Artificial Intelligence and Personal – the good, the bad and the weird.

Online_Interactions

One thing about digital interactions: what are they worth? We are constantly involved in all kinds of digital interactions, and at the same time in debates about the value of digital interactions for us and for our business. So where is the value? How to… Continue Reading