To be objective in face of uncertainty

Uncertainty triggers many emotional responses when making decisions. It is common to hear that the best decisions will take facts into account but will still consider the emotional aspects, the “instinct” of the decision maker. But why is that? why… Continue Reading

2016 Digital trends & death of the ‘unicornism’.


2016 is here, as digital as ever. Because that is what happens in digital, we are never where we were before. But what about the ‘real’ world? how is that side of the ‘deal’ being affected or not by the… Continue Reading

Business intelligence, a tale: MEASURE EVERYTHING + BECAUSE YOU DO IT ANYWAY?

Built upon measurement is our world. But denial of numbers is the norm when it is time to ‘be ourselves’ again. Things added and multiplied and subtracted are not as pleasant as just things, without the meta-information. It is the human… Continue Reading